The Mark of Mucha

I was enthusing over art with one of my managers during work this evening (which of course the first artist I had mentioned had to be my dear Bernini) and I was excited to learn he has an affinity for antique posters- Alphonse Mucha in particular.

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An advertisement for White Star Champagne by Mucha, 1899

 

Of course not everyone knows the name, but every art kid I know has gone through a Mucha phase, so my face must have lit up at the name. Now, the reason I use the word phase is not because they eventually grow to dislike his work, let alone think less of him as an artist. In fact it’s quite the opposite, after a few attempts to take elements of his style and make them your own, one comes to the (often frustrating) realization that it is nearly impossible to emulate him without your work looking like a cheap copy.

Therein lies his genius, our flowery Czech artist who has practically become the face of Art Nouveau, created a style so uniquely his own that spoke so perfectly to the time period. His figures are heavily outlined, something he adopted from the Japanese ukiyo-e woodblock prints, but instead of flattening the image like one would expect from such a line, it enhances the dynamics when combined with such strong, yet delicate arabesques.

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The Four Precious Stones series- Topaz, Ruby, Amethyst, and Emerald.

The artists in the movement, much like Mucha himself, found themselves abandoning the conventions of fine art and placing much more value in Les Arts Décoratifs, like the advertisements Mucha created. In addition to the new feeling of creativity, there were also major psychological advancements by Sigmund Freud that enhanced many artists’ exploration of the ‘dream world’. Art Nouveau celebrates femininity and nature- a reaction to the masculinity of the Industrial Revolution. However, the celebration and use of women wasn’t always necessarily positive. Women were finally beginning to gain equal rights and the ability to become increasingly independent, and quite frankly, that scared many men. Thus, the women they created were alluring, but often quietly menacing- the rise of the femme fatale.

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Primrose and Feather by Alphonse Mucha, 1899