Anyone who has had a discussion with me about modern art knows that I dislike Jeff Koons’ work, and from more recent talks with friends of mine, I am far from alone.
Jeff Koons has built himself a following beginning in the 80s by trying to be like the Dadaist Duchamp, yet injecting his sculptures with consumerism and marketing them to the rich instead of attempting to make them mean anything. His sculpture is about aggrandizing the mundane- recycling the idea of a simple balloon dog, for example, onto a much larger scale for the purpose of profiting off of them. Color temperature is foreign to his paintings, which often come off as flat, cut and paste collages. Although his Made in Heaven series is not in the same style, it only serves to glorify himself and his sexual conquests. To be honest, it’s almost repulsive to look at, complete with overt narcissism and run-of-the mill depiction of sexuality.
His following is incredibly large despite all this, and the only reason I can really think of is his reliance on consumers. There’s nothing to be learned from his work, and quite frankly, I’m disappointed that Gaga chose to work with him as opposed to someone like Richard Macdonald, who has done incredible work for Cirque du Soleil. The only thing keeping him relevant is his marketing and working with the large galleries of the world, who pander to rich, influential patrons.